Out today: this excellent article in Harvard Business Review chronicling Intel's journey through the land of social media and internal and external collaboration. The company created a best practices group called a Center of Excellence and created educational programs for employees including:
"The Digital IQ courses cover such areas as:
Tweet Like You Mean It: The Right Way To Tweet Your Brand
The Importance of Brand Identity in Social Media
WOM (Word Of Mouth) The Anatomy of Buzz
Social Media Measurement
Viral Marketing
Mobile Marketing: Wide Reach of a Small Screen
China's Social Media Landscape"
A great model for others.
• Read article
You can also get the INSIDE SCOOP article from the company's own blog here.

























































